Experience

Asylum Entertainment July 2024 - Dec 2024

• Developed long-form, short-form, and social ad content for Zillow

• Created a strategy to build Zillow’s content platform, creating a space to engage with their audience and further develop custom formats

• Cultivated a partnership between Zillow and Asylum, where Asylum would be their branded studio and production services.

Tastemade Aug 2020 - Jan 2024

• Achieved a 30% uplift in audience engagement by pioneering strategic marketing and content initiatives and leveraging innovative storytelling techniques.

• Operated within a complex cross-functional environment. Managing teams with disparate goals across brand strategy, sales, and agencies to devise and execute creative plans, leading to successful client partnerships and revenue growth.

• Oversaw all creative materials, art direction, budgets, packaging, contract negotiations, and head-to-tail production from conception through final delivery. 

• Created content across both TV and social media, including long-form shows, mid-form YouTube series, social media series for IG, FB, Snap, and TikTok, and :15 and :30 spots for TV and web advertising.

• Led a global team of 15+ creatives and program managers, fostering a collaborative environment that resulted in a 20% increase in productivity and creative output, directly contributing to brand growth and successful client partnerships.

• Conceptualized and produced successful branded series, including Beyond the Block with Realtor.com and Street Somm for Constellations brands, and Deliciously Entertaining for Pinterest.

• Disney's Magic Bake-Off: developed and executed a large-scale competition format for Disney+ and Tastemade, significantly enhancing brand visibility and audience reach.

Director of Creative Development/Brand Strategist

Tastemade April 2019 - Aug 2020

• Developed, directed, and produced engaging short-form branded content for prestigious brands like Zillow, Land O’Lakes, Genesis, Stella, Paul Stuart, and Amazon, elevating brand messaging and boosting audience engagement by 30%, maintaining Tastemade brand integrity.

• Cultivated strategic partnerships with agency teams and clients, facilitating seamless collaboration that ensured project success and upheld brand standards.

• 30% increase in engagement and content reach across multiple social platforms, enhancing brand visibility through strategic management and innovation.
  

Supervising Branded Producer

Tastemade May 2018 - April 2019

• Developed, directed, and produced engaging short-form branded content for prestigious brands like OFF! and Zillow, elevating brand messaging and boosting audience engagement by 20%, maintaining Tastemade brand integrity.

• Cultivated strategic partnerships with agency teams and clients, facilitating seamless collaboration that led to project success and upheld brand standards.

• Managed creative execution across all campaigns and workflow for all art and graphic elements. Working alongside internal creative service teams as well as external partners.

Supervising Producer

Crazy Legs Productions l Facebook Watch

Jan 2018 - April 2018

• Spearheaded the production of 'Inside the Madness,' a groundbreaking 10-part docuseries on Facebook Watch, showcasing the Kentucky Men's basketball team, achieving a viewership of 500K per episode, measured by audience metrics, using innovative storytelling and production techniques.

Co-Executive Producer

Digomind Productions l DisneyXD

April 2017 - Sept 2017

• Spearheaded the production of Polaris Primetime for Disney by orchestrating a complex six-camera studio show with up to 10 video game consoles and scripted digital shorts with VFX.

• Curated and led a diverse team of YouTube personalities, influencers, actors, athletes, and gamers, fostering a dynamic and engaging environment that surpassed performance goals and elevated viewer satisfaction.

Education

University of Southern California: Annenberg School for Communication

Master’s, Marketing and Communications

• Constructed a comprehensive marketing and communication plan for Tonal: smart gym

• Built a global marketing strategy for Target to enter South Korea

• Completed a corporate communication strategy for Beats By Dre in India

B.S., Television and Film + Mgmt.

Skills

Marketing Initiatives

Creative Strategy

Brand Storytelling

Cross-Functional Team Mgmt.

Content Production

Development to Delivery

Art Direction  

Production Efficiency

Budgeting

Multi-Project Management 

Cross-Platform Storytelling

Client Partnerships

Collaborative Leadership

Production Operations

Adobe Suite & Avid

Awards

2012 Emmy Winner

2024 Emmy Nominee

2019 Telly Award Winner: Directing & Editing

2024 James Beard Nominee

2025 Telly Award Nominee