Hi, I’m Joey Lucas.

I lead with curiosity and build stories that connect.

With 18+ years of experience in content production and brand marketing, I’ve helped some of the world’s most trusted brands find their voice and tell unforgettable stories. From executive producing Emmy-nominated shows to developing cross-platform branded series, I specialize in high-impact creative that drives engagement—and results.

Whether launching content platforms, creating brand identities, or building partnerships from scratch, I lead cross-functional teams to deliver breakthrough stories rooted in strategic clarity and cultural connection.

Currently living in Los Angeles, CA, with my 4-year-old dog Rooney. When I’m not working, you can find me reading books, binge-watching a TV show, checking out a food festival, and getting outside.

Fun Facts:

  • Won a national kickball championship

  • Tend to quote movies in daily conversation

  • Have trained my algorithm to only show me dog videos

  • You’ll catch me rocking a hat on the regular

Career Highlights:

  • 2024 Emmy Nominee, 2012 Emmy Winner

  • 2025 and 2019 Telly Winner

  • 30% lift in audience engagement via branded campaigns

  • Led global creative teams at Tastemade

  • Master’s in Marketing, USC Annenberg (in progress)

Let’s build something bold together.

Interested in working together? Send an email or reach out on LinkedIn, and let’s connect. I can’t wait to hear from you!

  • It all begins with an idea.

    joeyluc@gmail.com