Hi, I’m Joey Lucas.

I lead with story—and build with strategy

With 18+ years of experience in content production and brand marketing, I’ve helped some of the world’s most trusted brands find their voice and tell unforgettable stories. From executive producing Emmy-nominated shows to developing cross-platform branded series, I specialize in high-impact creative that drives engagement—and results.

Whether launching content platforms, scaling brand identity, or building partnerships from scratch, I lead cross-functional teams to deliver breakthrough creative rooted in strategic clarity.

Highlights:

  • 2024 Emmy Nominee, 2012 Emmy Winner

  • 30% lift in audience engagement via branded campaigns

  • Led global creative teams at Tastemade

  • Master’s in Marketing, USC Annenberg (in progress)

Smiling person with short brown hair wearing a striped sheer shirt.

Let’s build something bold together.

Interested in working together? Send an email or reach out on LinkedIn, and let’s connect. I can’t wait to hear from you!

  • It all begins with an idea.

    joeyluc@gmail.com