Hi, I’m Joey Lucas.
I lead with curiosity and build stories that connect.
With 18+ years of experience in content production and brand marketing, I’ve helped some of the world’s most trusted brands find their voice and tell unforgettable stories. From executive producing Emmy-nominated shows to developing cross-platform branded series, I specialize in high-impact creative that drives engagement—and results.
Whether launching content platforms, creating brand identities, or building partnerships from scratch, I lead cross-functional teams to deliver breakthrough stories rooted in strategic clarity and cultural connection.
Currently living in Los Angeles, CA, with my 4-year-old dog Rooney. When I’m not working, you can find me reading books, binge-watching a TV show, checking out a food festival, and getting outside.
Fun Facts:
Won a national kickball championship
Tend to quote movies in daily conversation
Have trained my algorithm to only show me dog videos
You’ll catch me rocking a hat on the regular
Career Highlights:
2024 Emmy Nominee, 2012 Emmy Winner
2025 and 2019 Telly Winner
30% lift in audience engagement via branded campaigns
Led global creative teams at Tastemade
Master’s in Marketing, USC Annenberg (in progress)
Let’s build something bold together.
Interested in working together? Send an email or reach out on LinkedIn, and let’s connect. I can’t wait to hear from you!
-
It all begins with an idea.
joeyluc@gmail.com