Hi, I’m Joey Lucas.
I lead with story—and build with strategy
With 18+ years of experience in content production and brand marketing, I’ve helped some of the world’s most trusted brands find their voice and tell unforgettable stories. From executive producing Emmy-nominated shows to developing cross-platform branded series, I specialize in high-impact creative that drives engagement—and results.
Whether launching content platforms, scaling brand identity, or building partnerships from scratch, I lead cross-functional teams to deliver breakthrough creative rooted in strategic clarity.
Highlights:
2024 Emmy Nominee, 2012 Emmy Winner
30% lift in audience engagement via branded campaigns
Led global creative teams at Tastemade
Master’s in Marketing, USC Annenberg (in progress)
Let’s build something bold together.
Interested in working together? Send an email or reach out on LinkedIn, and let’s connect. I can’t wait to hear from you!
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It all begins with an idea.
joeyluc@gmail.com